Working as creative director for the R&B group JSX, I explored many visual design and branding concepts that accentuated the group’s connection to New York City street culture . During roughly three years working with the band, I directed two music videos, rebranded the live performance to incorporate projected content, and did multiple live action shoots for their social media content. Each piece was art directed stylistically towards a high fashion yet authentic look and feel exemplified by the music videos we created for singles Tell Me and Flex that first debuted during the band’s record release party.

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