LG CINEMAGRAPHS
I was hired to create a series of cinemographs for an LG campaign, focusing on bringing the product’s features to life in a visually striking way. The treatment heavily relied on the production footage provided, where my team and I focused on meticulous retouching and selective focus animations to enhance key moments. The result was a series of dynamic cinemographs that seamlessly blended stills with motion, capturing the essence of the campaign while maintaining a refined, polished aesthetic that aligned with LG’s brand identity.
